Buyer's guide: Not all multivitamins are created equal

Multivitamins are considered supplements. FDA regulations of supplements can be very hands-off so it is easy to buy a product with lower quality.

Because multivitamins are not managed by governing bodies that set standards, you cannot take the claims on multivitamin labels at face value. Non-governmental organizations have certain seals that will tell you if the supplement passed their quality, potency and contaminants tests.


These seals are used to verify that the product was made correctly and that it actually contains the ingredients on the label. This seal of approval is vital, considering the prevalence of false labeling in the supplement market. They also test for harmful contaminants. These two provide a reasonable guarantee that the contents inside the bottle match those on the label.


U.S. Pharmacopeia – USP evaluates a supplement for the four P's of Positive Identity, Potency Purity, Purity, Performance. Positive identity means that the supplement actually contains the vitamins or minerals indicated on the label. Potency refers to the amount of micronutrients that are listed on the label. Many supplements will contain too many, too little or none of the listed ingredients. Purity refers to the absence of unwanted ingredients. These could include heavy metals, pesticides or banned substances. Performance refers to the fact that the supplement will actually dissolve and be absorbed into your body. You won't get much benefit from a supplement if it doesn't dissolve in the digestive system.

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NSF - NSF, an international health and safety organisation, monitors many products such as kitchen appliances, water filter systems, and plumbing fixtures. NSF "Certified for Sport", a label that certifies supplements, is very useful for athletes. The label indicates that the product has been tested for banned chemicals and is safe.


It is ideal that the multivitamins you buy have both of these seals. If it does and the RDAs are met, then it indicates that the multivitamin is of higher quality. However, you should visit the vitamin manufacturer's site. The website should contain more information about the company's production and testing procedures to ensure quality. You should be aware that if you don’t, it could be a red flag.


Labdoor is another place to test a product's authenticity. Labdoor is unique as they buy supplements directly from retailers and then test them in FDA-registered laboratories. These supplements are then ranked based on their performance. Labdoor may not have tested all products on the market and some ratings, such as taste, are subjective. But you can still find a breakdown for every multivitamin they have tested.


Are Expensive Multivitamins Worth It?

Multivitamins can be a bit more expensive than you think. Some of the more affordable options can be just as good.


Full disclosure: Born Fitness doesn't have any financial agreements with these brands. We have only gathered information about them from reviews, reputation, and other sources.


Thorne Research, a respected company within the supplement space, is well-respected. They are known for their high standards of precision and purity. Thorne sells a wide range of NSF Certified for Sport supplement products and has partnered the Mayo Clinic to conduct randomized, double blinded, placebo-controlled clinical research on the effects of a number of nutritional supplements. Thorne has a variety of multivitamins that are well-balanced, with each offering adequate levels of both vitamin D as well as vitamin K. Many of their multivitamins have been modified to remove copper, iron and iodine. Thorne multivitamins are available in 60 and 180 capsules for $26.99 to $44.85.


Labdoor also found that Garden Of Life provides high-quality multivitamins. Garden of Life has three of the top-ranked supplements on Labdoor. The multivitamins from the brand are USP certified. Garden of Life has a variety of products that meet a variety of needs, including those for women and men. Garden of Life multivitamins cost from $34.54 per 120 capsules up to $60.52 per 240 capsules.

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